I had this conversation with a friend today.
ME: You have got to watch Lost! It's AMAZING. I'm addicted.
HER: I never get addicted to shows
ME: But it's like crack cocaine.. The characters are so well-drawn. The plot is so intricately woven.
HER: I just am not that into TV
ME: But.. but... but... this is not like other shows! It's like the Hunger Games of television. You just can't walk away.
HER: Books are different to me
Of course, the written word is my first love. I go to movies all the time and say "that didn't compare to the book" But to me, the medium is less important than the following things:
Did the story-teller choose an interesting way in which to present the story? (i.e. by playing with time and perspective)
Are there unpredictable twists?
Do the characters have something at stake?
The biggest test of success for me is this ... is my head in the story even when I am not actively reading/watching? Considering that Jack and Sawyer often come to the supermarket with me, I'd say Lost passes with flying colors.